Greetings!

Here is my outfit of the day:
What's yours?

#giuseppezannoti 

Let's talk about hashtags...

In PR, hashtags are becoming highly popularized and a common text that describes in more ways than physicaly a person, thing, emotion, idea, etc. These simple words presented by the presence of a number sign have become globally accepted as the marker or indicator that accompanies a text, article, video, photography, biography, and/or company in the cybernetic world. 

These so called 'tags' are so familiar to us, most iPhones even contain the symbol to the right of the keyboard for immediate access.
So what is the big deal with these hashtags?
Hashtags not only describe us, reiterating what it is that is publicized or presented to its public, hashtags have the ability to connect millions of users through that one descriptive tag. 

In other words, how does a fashion crazed girl in Finland end up close and personal with one in Puerto Rico?

It just so happens, we both share love for the Italian shoe designer Giuseppe Zannotti, so on, and so forth.
Easily, a 'hashtag' unites peoples interest in an immediate and free way.  
OOPR encourages and eagerly waits to post the looks of your day with the OOPR hashtag (#). This way, we spread the word and unite more of us who have the same passion, passion for fashion, right here in Puerto Rico.

#giuseppezanotti#oopr